The industry has progressed significantly in recent years, with some of the most prevalent myths about female gun owners debunked — you know, things like “women need and should carry a revolver” and “all women want pink guns.” Now, by and large, everyone reading this is “walking in the light;” if not, however, a quick search on Google will supply a plethora of educational resources for you to read and cast these myths aside.
Ensure your marketing efforts reflect relatable imagery for women. If she can visualize herself partaking in an activity, chances are she’ll do her best to realize it. Yes, women are different. There are noticeable physical differences we all know and see as soon as they walk through your door. However, there are additional and profound differences that are important to understand to earn their business.
Getting dressed when you carry a gun every day can be daunting. You ask yourself, "What will cover my gun?" "How can I wear this dress and my holster?" "Can I even carry in this outfit?" Holiday outfits and concealed carry often do not go together. However, I am here for you! I understand the frustration and I understand the need to carry concealed successfully. Let's look at some great outfit and holster options that you can wear to any formal or informal holiday affair!
I am very excited about a new alternative and, indeed, a new generation of safe gun storage. The Reach Holster Safe is as fast as a holster and as secure as a safe! It locks in your gun while keeping the grip fully accessible for the quickest access possible should you need it.
All of your holiday shopping can be done in one place! From Tuesday 11/26 through Tuesday 12/3, get your favorite products for amazing prices! The sale will be sitewide* with just a few exceptions. All you have to do is find the products you love and add them to your cart, apply the promo code, and the savings are yours! Trust me, concealed carriers, new gun owners, seasoned shooters, and everyone who loves the second amendment will be overjoyed when they receive these gifts.
It's time to give thanks and spend time with your loved ones. It's also a time to have fun! This guide will help you give the gift of giggles
The Well Armed Woman Fall Sale Spectacular provides AMAZING deals on great products! Holsters, accessories, apparel and more on sale Oct. 20-Nov. 9!
The Springfield Armory Hellcat just might be an answer to my concealed carry gun prayers! I know, that's a pretty bold statement, but the innovations Springfield has brought to this gun are not only exciting and functional but incredibly impressive. They have been working on this gun for 2+ years,…
Fall is HERE! The leaves are changing, the weather is getting cooler and people can’t stop debating the greatness of pumpkin spice everything. Autumn is such a great time of year! Not only because of everything I just mentioned, but because concealed carry becomes so much easier! Do you have…
On Saturday, August 17th, Instagram removed our page. Without any warning or notice, our page was taken down. There was no communication with us, and it remained that way for 6 days. Just like that, in an instant, we were gone. Gone from the fastest growing social media platform, and gone from our over 32,000 followers.
I think it is safe to say that everyone is online! Many of us keep in touch with friends and family, track our finances, check the headlines, and even shop for clothing, food, and cars! The world is changing and so is the way we as people engage with others.…
This is your life and you have chosen to take control. You are not bound by fear, nor do you let it run your life. To maintain your lifestyle of fearlessness and freedom, it must be your mindset at all times. You must continue your training both physically and mentally.
Ok… so I think I can speak for many of us gun toting ladies who have a soft spot for Keanu Reeves. He is a cool, down-to-earth, attractive guy and he loves to shoot guns. What’s not to love?! When celebrities who are constantly in the public eye handle and…
.WOW! Just WOW! I know that doesn’t sound very sophisticated, but it’s all that could come out of my mouth as I watched hundreds if not thousands of women all across this country participate in #NotMe Day on Saturday, June 1st. Photos and stories flooded social media. As women came…
Summer is starting and soon it will be the Fourth of July, our beautiful nation’s day of independence. Everyone loves to celebrate the most important day in America’s history, but are we really celebrating Independence Day?
I'm surprised and disappointed at how quickly and blindly so many grab on to the misinformation about the NRA that’s put forth and paid for by Bloomberg and those foaming at the mouth to take away our Second Amendment. If you didn’t know, they are the source of all the…
My top five ways to treat yourself this Mother's Day. You will never guess what has made the top of my list this year! Read more to find out.
Women can break the bondage of fear and be in control of their safety. This article demonstrates that women can live a life of confidence.
There are some real benefits of shooting. As a Well Armed Woman, you know that the significant benefit of owning and training with a firearm is that it can save our lives, right? In fact, that is the driving reason most women buy a gun and learn to shoot. We…
I LOVE pets and I LOVE my country! Of course, I want to find a way to combine two of my passions! Being a pet owner, or pet mom, is so fun and rewarding. I want to dress my pup in the best patriotic collar around, I want him to…
Smith & Wesson 380 EZ - A "3 in 1" Women's Gun Review I’m so excited about this review of the Smith and Wesson M&P EZ Shield .380. Why? I have three reasons. First, I think this gun brings something to the women’s market that really serves the needs…
Let's have some (safe) fun with guns! I searched and searched for interesting, unique and fun gun products to share with other gun enthusiasts who are looking for exciting conversation starters that are practical! 1. This doormat that will tell anyone coming to your door that you are a 2A supporter…
Home Decor for the Patriotic Gun-lover in You If you're anything like me, gun ownership is not just a part of your life, it's a lifestyle! Showing our patriotism and support for the Second Amendment is so important that sometimes we forget to have some fun with it. I was…
Recently we added a corset holster for sale in The Well Armed Woman Store. We get a lot of questions about them so I thought it would be helpful to share my thoughts. Comfortable and Shaping First, this corset holster is so soft! It is a silky material, yet it…
This is an anonymous survey in which the data collected will help us to provide the very best products, content, and service we can for female gun owners. More importantly, it will help us guide and educate the firearms industry for women's needs and preferences. We will make them understand that women are here and not going anywhere!
Emergency Risk Protection Orders (ERPOs) also known as Red Flag Laws now exist in 13 states with more in the works. By now I’m sure you have heard of them and perhaps are somewhat aware of what that phrase means. However, do you know how they can affect you and…
A few weeks ago, my husband and I decided we needed a little time away from the office so we got in the car and headed north into the mountains. I safely packed my computer out of reach in the back and I placed my cell phone in the cup…
U.S.A. –-(Ammoland.com)- The Well Armed Woman Shooting Chapters leadership has completed the development of the TWAW Shooting Chapters Instructional Standards and Development (ISD) Program. The program supports the volunteer chapter leaders in their efforts to continually improve as instructors and educators for The Well Armed Woman Shooting Chapter membership. Implementing techniques and…
Boy, shopping for gifts for gun enthusiasts can be tough! First, it's tough to find gun related items in today's anti-gun online world. Second, it is just hard to find unique gifts that reflect their passion for firearms and, aren't what everyone else has! I thought it would be fun…
"A house divided against itself cannot stand." Abraham Lincoln Sadly, we see our country becoming more and more divided. It’s heartbreaking to see division ripping our country apart. There are no longer conversations. It is literally impossible to discuss any issue without it turning ugly, even among friends, workmates, and family. Regrettably,…
I really enjoyed this interview on TacticalPay Radio with Brett Grasyon, "Empowering Women in the Firearms Community with Carrie Lightfoot – Ep. 34" We covered so many great topics including my book "The Well Armed Woman's Concise Guide To Concealed Carry", my election to the NRA Board of Directors. There were even some…
The top locations and conceal carry holsters women love One of the most important issues we work on daily with our customers is finding the right conceal carry holsters for them. Holsters that work with their bodies, their clothing and their favorite firearm (another issue we assist with daily is…
I am not sure there is a more potent or significant word in the life of our country or its people than the word Freedom... It is the who and what the United States of America is. Our country was born in it, and we stand as a great nation…
The other new NRA Board of Directors members and I traveled to NRA Headquarters for our New Board Member Orientation recently, and I wanted to share some of the highlights with you (including having dinner with Oliver North). I have to say that although I have visited NRA Headquarters in…
Wow, what a week in Dallas! The 147th NRA Annual Meetings & Exhibits was amazing and I attended as a new NRA Board Director. It was a record-breaking event. Attendance was the largest it has ever been with 87,154 NRA members! Being surrounded by so many like-minded and enthusiastic gun-owning Americans is incredibly…
Inspirational Female Gun Owners of the Wild West Contribution from freelance writer – Jess Walter Female gun ownership is on the increase, with estimates of female gun owners at around 15 million. However, the history of gun-wielding females goes back to the founding of our nation. Since the invention of the first rifle…
One of the most exciting things I can report this year is that many more women are carrying concealed and the way they carry their firearms is changing! With the commitment to education and training that I have seen you undertake this past year, you are carrying your firearms primarily on the body and on or in your waistbands (which is the best location for safe and easy access). This shows just how committed you are to finding the best and safest carry on the body positions and holsters! I am so proud of you! KUDOS!!
Carrie Lightfoot Concealed Carry Tips & Tactics Video Series NRA Women has a full series of Tips and Tactics videos with Carrie Lightfoot, Owner of The Well Armed Woman. In this series, Carrie teaches on the following topics: finding the right concealed carry holster, how to get started with concealed…
The ladies room, potty, doing your business, going to the bathroom, or even powdering your nose. Whatever you call it - we ALL have to do it! The problem is, what in the world do you do with your concealed firearm when you do?
It’s been such a tough couple of weeks, with emotions running so high and the agony of what happened in FL weighing heavily on us all. The loss of these beautiful people is unbearable to fathom. It hurts all Americans so deeply, the intensity of the conversation is at…
The 2nd amendment at CPAC. I had the pleasure to speak on a panel at CPAC 2018 - The 2nd Amendment: 10 Years after Heller. The panel was led by Niger Innis and included myself, Willis Lee and Graham Hill. Check out more here: Guns & The Law – Overview
The Well Armed Woman/LWRCI DIADEM AR-15 Rifle has won the prestigious Golden Bullseye Women's Innovation Product of the Year Award! Each year, NRA Publications awards those who have created the industry’s best new products. I can't tell you how proud I am. Proud of this outstanding rifle and proud to have been…
I am so grateful to have been able to spend some time with Cheryl Todd, Co-host of Gun Freedom Radio while at the SHOT Show Carrie Lightfoot of the Well Armed Woman has been nominated to the Board of Directors for the NRA. We sat down with her to ask…
AOriginal Article on Ammonland USA – -(Ammoland.com)- I am honored to have been nominated as a candidate for the National Rifle Association Board of Directors and to have the opportunity to share here with you why I am running, what I would bring to the NRA Board and to ask you…
Article is from NRA Shooting Illustrated Guns come with stories. These stories create history, and history is being made with the first AR-15 built for women—per what women told engineers at LWRCI that they wanted in this type of popular rifle platform. The LWRCI Diadem is a limited-edition run of a direct-impingement…
BOWLING GREEN, Ky. (WBKO) -- An organization aimed at educating, empowering, and equipping women with knowledge about firearms is coming to South Central Kentucky. The Well Armed Woman is a national organization, now placing roots in Bowling Green. Local chapter leader, Renee McCarty, says it doesn't matter how much experience you…
MORRISTOWN, Tenn. (WVLT) - Women are one of the fastest growing groups of gun owners, according to the National Rifle Association. Pew Research Center says women are more likely than men to own a gun simply for the purpose of protecting themselves. In East Tennessee, gun groups are helping women learn…
Country singer Morgan Mills sings the National Anthem at The Well Armed Woman National Leadership Conference
What Everyone Needs to Know About Gun Safety, Even if You Don’t Own One Author - Kathryn Loving There are no do-overs once you fire a weapon. It’s the honest truth, which is why any responsible gun owner will stress the importance of safety first. You must be aware of your…
View course information here What are We Doing? I don't talk about our instructor certification courses much. However, I spent the last weekend with 15 more amazing women. These women show determintation to push through whatever it takes to become the best firearms instructors they can be; I just can't…
2017 TWAW Shooting Chapters National Leadership Conference Get ready, the 2017 TWAW Shooting Chapters National Leadership Conference is coming to gorgeous Provo, Utah Sept. 29-Oct. 1st, 2017! The fun and opportunities start Sept. 27th with 5 pre-conference instructor level certification courses. Thursday our leaders spend the day being spoiled with training provided by…
Many studies and surveys over the years have shown that women do more Christmas shopping than men. In light of that, American Concealed spoke with Carrie Lightfoot, owner and founder of The Well Armed Woman, to learn some tips on how to protect yourself against holiday crime while out and about this…
Susan LaPierre shared these with us at The Well Armed Woman National Leadership Conference last month. All I can say is that none of us will be the same. Two women, two very different outcomes. Both will have you on the edge of your seat and both will give you…
The AR15 is getting a bad rap. There is so much misinformation communicated through both ignorance and malice. It's time to set the record straight. Let's begin with some history.
Why would a woman want an AR-15? An AR-15 or MSR (Modern Sporting Rifle) is the most modular and popular rifle system for many reasons. Because the military has adopted this platform: the ammunition used is easily sourced, cost efficient, and performs well. Therefore, the parts availability is endless. This…
Written by Barbara Baird for Range 365 The DI-ADEM is the first AR built for women, using input from at least 140 female shooters, and currently is for sale only to those who helped it come into being: members of The Well Armed Woman's 350 chapters across the country, with more…
The first AR-15 built for women by women. 18 months in design with hundreds of The Well Armed Women across the country has created this truly unique rifle built by LWRCI. Read The Frequently Asked Questions Here
Children and guns... For the educated and responsible gun owning parent, these are positive words. We think about the next generation we are raising who will fight to protect our Second Amendment rights. A generation that respects guns as the powerful tools they are. They know how to care for…
To say I am grateful, is such an understatement. The support you all give to The Well Armed Woman, The TWAW Shooting Chapters and to me personally overwhelms me. Because of this, not a day goes by that I am not touched by my position. By the story of a…
Usually a firearm review is written by, well the reviewer. Usually by a gun writer for a specific publication or by an individual or shooter who has some experience with a variety of firearms. Well, this review is going to be completely different. Yes, I will share my personal thoughts…
From NRA America's First Freedom In response to a Democratic presidential debate question on Oct. 13, 2015, Hillary Clinton put the 5 million members of the NRA at the top of the list of enemies she is most proud of. This is unprecedented: On national television, a candidate for president…
I am thrilled to announce a very special offer for all The Well Armed Woman members and followers! Liberty Safe is offering up to $250 in rebates using our special TWAW rebate, just for you from Sept. 1, 2016 - through Dec. 31, 2016. Buy online and receive factory direct pricing When…
The Well Armed Women Hosts 3rd Annual National Leadership Conference SCOTTSDALE, AZ – August 25 - The Well Armed Woman [TWAW] Shooting Chapters nonprofit organization will hold its 3rd Annual National Leadership Conference in Jacksonville, Fla., from Sept. 30 to Oct. 2. Susan LaPierre, co-chair of the National Rifle Association’s…
When I was younger, I was a competitive gymnast. I am feeling like I used to feel when doing a floor exercise routine or an uneven parallel bar routine: upside down with everything spinning around me. I don't put myself upside down or flip through the air anymore, (Which would not only…
Sadly, more terror attacks fill the airwaves and have us greatly concerned and pained to witness yet more unnecessary slaughter of innocent life. Our collective heart breaks for those lives lost and for the families and friends that are left behind in agony. I can only speak for myself, but…
The terror attack that killed 49 people and left another 53 injured at Pulse nightclub in Orlando has led to a new wave of calls for gun control. Gun rights activists are fighting back, and one of the most effective ways they’ve done it is by getting average Americans more…
Gun ownership is a package deal. There are a number of important things you take responsibility for when you are a gun owner. In this video, Carrie Lightfoot has a discussion about what it means to you. Subscribe to our YouTube channel for more videos Are you ready to become…
AR Rife Facts: AR does not stand for "assault rifle" or "automatic rifle". AR stands for "ArmaLite Rifle" and is often called a Modern porting Rifle (MSR). AR's shoot one round with each trigger pull s it is not a fully automatic rifle as many believe.
Friends, Fun and Firepower is what happens when you get great friends together on a gorgeous spring day in the Arizona Southwest. Cheryl Todd of AZFirearms and Gun Freedom Radio, along with her husband Dan, made this day happen with their incredible variety of new and historic firearms! In this video you will see…
Published with permission from Women's Outdoor News Hundreds of women interested in concealed carry attended the Second Annual Fashion and Firearms … A Concealed Carry Extravaganza on Sat., March 5, at the Biltwell Event Center in Indianapolis. The event included nationally acclaimed speakers, self defense demonstrations and a fashion show. Melody…
Why is it important to you to carry a gun? My guess is that many of you answer this question with something like this: To protect myself against violence I refuse to be a victim To protect my children and my family I am my own first responder The police can’t…
Here we are, in the first days of the new year and while I take a few days to recuperate from the whopper of activity this past year has brought, the most outstanding thing that stands out to me isn't the huge numbers of women coming into the TWAW family…
The text alert hit my phone a little after 11 am yesterday. Active shooter in San Bernardino, California. Calling my husband at work to find out what was going on (not even thinking to turn on the TV), he told me where the situation was. I breathed a little easier…
The atrocious terror attacks in Paris have me rattled. I must say that the cumulative effect current events is having on me is profound. Terrorism, the plague of political correctness, attacks on our Second Amendment rights, the US economy, the deterioration of our values as a country, lack of support for…
Phoenix, Ariz. - Oct 6, 2015 - Hundreds of The Well Armed Woman (TWAW) female shooting group leaders and instructors from across the United States gathered in Phoenix, Ariz. to network, train and learn how to better expand the world of firearms to women across the US. With the desire…
From GLOCK: "Congratulations to The Well Armed Woman, LLC. TWAW has been chosen as the 2015 GLOCK Safety Ambassador of the Year award for their support of GLOCK’s annual #SafetyPledge drive. We appreciate TWAW’s ongoing support for GLOCK's safety initiatives." I am so darn proud of all of The Well Armed Woman across…
July 22nd, 2015 by Danielle Breteau The American Shooting Journal, their readers, writers, graphics artists, sales rep’s — pretty much anyone under the AMSJ family umbrella — work diligently to pick the “who’s who” in the yearly TOP 10 awards. This month HOLSTERS Due the immensity of the shooting world, it was a very tough…
The 100 Most Influential Pro-Gun Rights Advocates By John Blosser | Monday, 13 Jul 2015 02:04 PM Newsmax is out with our list of 2015's 100 Most Influential Pro-Gun Rights Advocates. The Department of Justice is reportedly launching a "final assault" against gun owners with more than a dozen new gun-related regulations…
Here is the first of 3 videos on the subject of tactical training and women with special guest Glen Stilson of Independence Training Subscribe to our YouTube Channel
Sadly, we see another tragedy with a gun and the horrendous loss of life at the hands of a sick and hateful person in Charleston SC. Before the family and friends could even wipe the tears from their cheeks, people in positions of influence, such as the media and politicians,…
I have recently returned from Savannah GA and the 2015 NSSF Summit. The NSSF is the trade association for the firearms industry. It is here that the captains of the industry gather to discuss important issues and trends in the industry and look toward the future to work to grow…
I had the chance to sit down and talk with Dana Loesch following her book signing at the NRA Annual Meetings and Exhibits in Nashville TN. I watched her sign hundreds of books, each one with a smile and a pose for photos. She had been on her feet for…
I was very fortunate to be invited to participate in Beretta’s 1st Tactical Summit held at the elite Academi training facility in Moyock NC. Top gun industry writers from all over the country attended to get hands on training with the full line of Beretta tactical firearms. Just getting…
"What makes a woman well-armed is not the firearm she owns or how well she is equipped. It is because she is well-informed, well trained and encouraged to grow and improved further that makes her a Well Armed Woman."
Yes, love is in the air this month. Valentines Day reminds us to demonstrate the love we have for the special people in our lives with a special card, the traditional heart shaped box of candy, perhaps even a piece of jewelry. I have seen images on the internet that speak…
Top Facebook Posts on TWAW We have had quite a year on Facebook together haven't we? I thought it would be fun and interesting to look at the top Facebook post from each month throughout the year. Here we go... You can click on each image to see the full…
NBC NIGHTLY NEWS Authorities say store surveillance video should help answer how a toddler was able to grab a gun out of his mother's purse and fatally shoot her. Published December 31st 2014, 4:38 pm Carrie Lightfoot, founder of The Well Armed Woman shares her thoughts on concealed carry purses. View original…
