Debunking Two (More) Myths Of The Female Customer

The industry has progressed significantly in recent years, with some of the most prevalent myths about female gun owners debunked — you know, things like “women need and should carry a revolver” and “all women want pink guns.” Now, by and large, everyone reading this is “walking in the light;” if not, however, a quick search on Google will supply a plethora of educational resources for you to read and cast these myths aside.

Read more

6 Considerations For Earning A Woman’s Business

Ensure your marketing efforts reflect relatable imagery for women. If she can visualize herself partaking in an activity, chances are she’ll do her best to realize it. Yes, women are different. There are noticeable physical differences we all know and see as soon as they walk through your door. However, there are additional and profound differences that are important to understand to earn their business.

Read more

Holiday Outfits and Concealed Carry

Getting dressed when you carry a gun every day can be daunting. You ask yourself, "What will cover my gun?" "How can I wear this dress and my holster?" "Can I even carry in this outfit?" Holiday outfits and concealed carry often do not go together. However, I am here for you! I understand the frustration and I understand the need to carry concealed successfully. Let's look at some great outfit and holster options that you can wear to any formal or informal holiday affair!

Read more

Annual Holiday Sale 2019

All of your holiday shopping can be done in one place! From Tuesday 11/26 through Tuesday 12/3, get your favorite products for amazing prices! The sale will be sitewide* with just a few exceptions. All you have to do is find the products you love and add them to your cart, apply the promo code, and the savings are yours! Trust me, concealed carriers, new gun owners, seasoned shooters, and everyone who loves the second amendment will be overjoyed when they receive these gifts.

Read more

Fall Sale Spectacular 2019

The Well Armed Woman Fall Sale Spectacular provides AMAZING deals on great products! Holsters, accessories, apparel and more on sale Oct. 20-Nov. 9!

Read more

Springfield Armory Hellcat – One Hell of a Gun

The Springfield Armory Hellcat just might be an answer to my concealed carry gun prayers! I know, that's a pretty bold statement, but the innovations Springfield has brought to this gun are not only exciting and functional but incredibly impressive. They have been working on this gun for 2+ years,…

Read more

Great Concealed Carry Holsters for Fall

Fall is HERE! The leaves are changing, the weather is getting cooler and people can’t stop debating the greatness of pumpkin spice everything. Autumn is such a great time of year! Not only because of everything I just mentioned, but because concealed carry becomes so much easier! Do you have…

Read more

We Will Not Be Silenced – Instagram Takes TWAW Down

On Saturday, August 17th, Instagram removed our page. Without any warning or notice, our page was taken down. There was no communication with us, and it remained that way for 6 days. Just like that, in an instant, we were gone. Gone from the fastest growing social media platform, and gone from our over 32,000 followers.

Read more

To Post or Not to Post

I think it is safe to say that everyone is online! Many of us keep in touch with friends and family, track our finances, check the headlines, and even shop for clothing, food, and cars! The world is changing and so is the way we as people engage with others.…

Read more

Fearless and Free is a Lifestyle

This is your life and you have chosen to take control. You are not bound by fear, nor do you let it run your life. To maintain your lifestyle of fearlessness and freedom, it must be your mindset at all times.  You must continue your training both physically and mentally.

Read more

Keanu Reeves Best Gun Movies

Ok… so I think I can speak for many of us gun toting ladies who have a soft spot for Keanu Reeves. He is a cool, down-to-earth, attractive guy and he loves to shoot guns. What’s not to love?! When celebrities who are constantly in the public eye handle and…

Read more

#NotMe Day Reflections

.WOW! Just WOW! I know that doesn’t sound very sophisticated, but it’s all that could come out of my mouth as I watched hundreds if not thousands of women all across this country participate in #NotMe Day on Saturday, June 1st. Photos and stories flooded social media. As women came…

Read more

Celebrating Independence Day

Summer is starting and soon it will be the Fourth of July, our beautiful nation’s day of independence. Everyone loves to celebrate the most important day in America’s history, but are we really celebrating Independence Day?

Read more

Knock It Off and Protect the Wall

I'm surprised and disappointed at how quickly and blindly so many grab on to the misinformation about the NRA that’s put forth and paid for by Bloomberg and those foaming at the mouth to take away our Second Amendment. If you didn’t know, they are the source of all the…

Read more

15 Forgotten Benefits of Shooting – Infographic

There are some real benefits of shooting. As a Well Armed Woman, you know that the significant benefit of owning and training with a firearm is that it can save our lives, right? In fact, that is the driving reason most women buy a gun and learn to shoot. We…

Read more

Perfect Products for Patriotic Pets

I LOVE pets and I LOVE my country! Of course, I want to find a way to combine two of my passions! Being a pet owner, or pet mom, is so fun and rewarding. I want to dress my pup in the best patriotic collar around, I want him to…

Read more

Smith & Wesson 380 EZ – A 3 in 1 Women’s Gun Review

Smith & Wesson 380 EZ - A "3 in 1" Women's Gun Review   I’m so excited about this review of the Smith and Wesson M&P EZ Shield .380. Why? I have three reasons. First, I think this gun brings something to the women’s market that really serves the needs…

Read more

Fun Gun Products You’ll Want Right Now

Let's have some (safe) fun with guns! I searched and searched for interesting, unique and fun gun products to share with other gun enthusiasts who are looking for exciting conversation starters that are practical! 1. This doormat that will tell anyone coming to your door that you are a 2A supporter…

Read more

Home Decor for Patriotic Gun Lovers

Home Decor for the Patriotic Gun-lover in You If you're anything like me, gun ownership is not just a part of your life, it's a lifestyle! Showing our patriotism and support for the Second Amendment is so important that sometimes we forget to have some fun with it. I was…

Read more

The Corset Holster – Is It Really Comfortable?

Recently we added a corset holster for sale in The Well Armed Woman Store. We get a lot of questions about them so I thought it would be helpful to share my thoughts. Comfortable and Shaping First, this corset holster is so soft! It is a silky material, yet it…

Read more

The Well Armed Woman 2019 Survey!

This is an anonymous survey in which the data collected will help us to provide the very best products, content, and service we can for female gun owners. More importantly, it will help us guide and educate the firearms industry for women's needs and preferences. We will make them understand that women are here and not going anywhere!

Read more

Red Flag Laws – What Are They and What Do They Do?

Emergency Risk Protection Orders (ERPOs) also known as Red Flag Laws now exist in 13 states with more in the works.  By now I’m sure you have heard of them and perhaps are somewhat aware of what that phrase means. However, do you know how they can affect you and…

Read more

Was My Phone Listening To Me?

A few weeks ago, my husband and I decided we needed a little time away from the office so we got in the car and headed north into the mountains. I safely packed my computer out of reach in the back and I placed my cell phone in the cup…

Read more

TWAW Shooting Chapters Launch Instructional Standards & Development Program

U.S.A. –-(Ammoland.com)- The Well Armed Woman Shooting Chapters leadership has completed the development of the TWAW Shooting Chapters Instructional Standards and Development (ISD) Program. The program supports the volunteer chapter leaders in their efforts to continually improve as instructors and educators for The Well Armed Woman Shooting Chapter membership. Implementing techniques and…

Read more

Where Women Conceal Carry – Infographic

The top locations and conceal carry holsters women love One of the most important issues we work on daily with our customers is finding the right conceal carry holsters for them. Holsters that work with their bodies, their clothing and their favorite firearm (another issue we assist with daily is…

Read more

Freedom Defined

I am not sure there is a more potent or significant word in the life of our country or its people than the word Freedom... It is the who and what the United States of America is. Our country was born in it, and we stand as a great nation…

Read more

Dinner With Ollie

The other new NRA Board of Directors members and I traveled to NRA Headquarters for our New Board Member Orientation recently, and I wanted to share some of the highlights with you (including having dinner with Oliver North). I have to say that although I have visited NRA Headquarters in…

Read more

My First Meeting As A New NRA Board Director

Wow, what a week in Dallas! The 147th NRA Annual Meetings & Exhibits was amazing and I attended as a new NRA Board Director. It was a record-breaking event. Attendance was the largest it has ever been with 87,154 NRA members! Being surrounded by so many like-minded and enthusiastic gun-owning Americans is incredibly…

Read more

Female Gun Owners of the Wild West

Inspirational Female Gun Owners of the Wild West Contribution from freelance writer – Jess Walter Female gun ownership is on the increase, with estimates of female gun owners at around 15 million. However, the history of gun-wielding females goes back to the founding of our nation. Since the invention of the first rifle…

Read more

Women and Holsters Infographic

One of the most exciting things I can report this year is that many more women are carrying concealed and the way they carry their firearms is changing! With the commitment to education and training that I have seen you undertake this past year, you are carrying your firearms primarily on the body and on or in your waistbands (which is the best location for safe and easy access). This shows just how committed you are to finding the best and safest carry on the body positions and holsters! I am so proud of you! KUDOS!!

Read more

NRA Women Tips and Tactics Video Series by Carrie Lightfoot

Carrie Lightfoot Concealed Carry Tips & Tactics Video Series NRA Women has a full series of Tips and Tactics videos with Carrie Lightfoot, Owner of The Well Armed Woman. In this series, Carrie teaches on the following topics: finding the right concealed carry holster, how to get started with concealed…

Read more

When You’ve Got To Go…. You’ve Got To Go!

The ladies room, potty, doing your business, going to the bathroom, or even powdering your nose. Whatever you call it - we ALL have to do it! The problem is, what in the world do you do with your concealed firearm when you do?

Read more

My Thoughts: Gun Laws and The 2A

  It’s been such a tough couple of weeks, with emotions running so high and the agony of what happened in FL weighing heavily on us all. The loss of these beautiful people is unbearable to fathom. It hurts all Americans so deeply, the intensity of the conversation is at…

Read more

CPAC 2018 – The 2nd Amendment: 10 Years after Heller

The 2nd amendment at CPAC. I had the pleasure to speak on a panel at CPAC 2018 - The 2nd Amendment: 10 Years after Heller. The panel was led by Niger Innis and included myself, Willis Lee and Graham Hill. Check out more here: Guns & The Law – Overview

Read more

TWAW DI-Adem AR-15 Rifle Wins Golden Bullseye Award

The Well Armed Woman/LWRCI DIADEM AR-15 Rifle has won the prestigious Golden Bullseye Women's Innovation Product of the Year Award! Each year, NRA Publications awards those who have created the industry’s best new products.  I can't tell you how proud I am. Proud of this outstanding rifle and proud to have been…

Read more

Review: LWRCI Diadem AR-15

Article is from NRA Shooting Illustrated Guns come with stories. These stories create history, and history is being made with the first AR-15 built for women—per what women told engineers at LWRCI that they wanted in this type of popular rifle platform. The LWRCI Diadem is a limited-edition run of a direct-impingement…

Read more

Organization brings women together, educating each other on firearms

BOWLING GREEN, Ky. (WBKO) -- An organization aimed at educating, empowering, and equipping women with knowledge about firearms is coming to South Central Kentucky. The Well Armed Woman is a national organization, now placing roots in Bowling Green. Local chapter leader, Renee McCarty, says it doesn't matter how much experience you…

Read more

More Women Empowering Themselves with Gun Ownership- WLVT TV

MORRISTOWN, Tenn. (WVLT) - Women are one of the fastest growing groups of gun owners, according to the National Rifle Association. Pew Research Center says women are more likely than men to own a gun simply for the purpose of protecting themselves. In East Tennessee, gun groups are helping women learn…

Read more

The Truth About The TWAW Instructor Courses

View course information here What are We Doing? I don't talk about our instructor certification courses much. However, I spent the last weekend with 15 more amazing women. These women show determintation to push through whatever it takes to become the best firearms instructors they can be; I just can't…

Read more

2017 National Chapter Leader Conference

2017 TWAW Shooting Chapters National Leadership Conference Get ready, the 2017 TWAW Shooting Chapters National Leadership Conference is coming to gorgeous Provo, Utah  Sept. 29-Oct. 1st, 2017! The fun and opportunities start Sept. 27th with 5 pre-conference instructor level certification courses. Thursday our leaders spend the day being spoiled with training provided by…

Read more

Protect Yourself Against Holiday Crime

Many studies and surveys over the years have shown that women do more Christmas shopping than men. In light of that, American Concealed spoke with Carrie Lightfoot, owner and founder of The Well Armed Woman, to learn some tips on how to protect yourself against holiday crime while out and about this…

Read more

Two Stories

Susan LaPierre shared these with us at The Well Armed Woman National Leadership Conference last month. All I can say is that none of us will be the same. Two women, two very different outcomes. Both will have you on the edge of your seat and both will give you…

Read more

The TWAW/LWRCI DI-ADEM AR-15 For Women: Frequently Asked Questions

Why would a woman want an AR-15? An AR-15 or MSR (Modern Sporting Rifle) is the most modular and popular rifle system for many reasons. Because the military has adopted this platform: the ammunition used is easily sourced, cost efficient, and performs well. Therefore, the parts availability is endless. This…

Read more

The DI-ADEM: First AR Designed For Women, By Women

Written by Barbara Baird for Range 365 The DI-ADEM is the first AR built for women, using input from at least 140 female shooters, and currently is for sale only to those who helped it come into being: members of The Well Armed Woman's 350 chapters across the country, with more…

Read more

TWAW DI-ADEM – Built For Women, By Women

The first AR-15 built for women by women. 18 months in design with hundreds of The Well Armed Women across the country has created this truly unique rifle built by LWRCI. Read The Frequently Asked Questions Here    

Read more

A Gun Owning Parents Pledge

Children and guns... For the educated and responsible gun owning parent, these are positive words. We think about the next generation we are raising who will fight to protect our Second Amendment rights. A generation that respects guns as the powerful tools they are. They know how to care for…

Read more

Fork in the Road – An Open Letter

To say I am grateful, is such an understatement. The support you all give to The Well Armed Woman, The TWAW Shooting Chapters and to me personally overwhelms me. Because of this, not a day goes by that I am not touched by my position. By the story of a…

Read more

The Beretta 1301 Tactical Shotgun – An Unusual Review

Usually a firearm review is written by, well the reviewer. Usually by a gun writer for a specific publication or by an individual or shooter who has some experience with a variety of firearms. Well, this review is going to be completely different. Yes, I will share my personal thoughts…

Read more

Hillary’s Enemies List: Carrie Lightfoot

From NRA America's First Freedom In response to a Democratic presidential debate question on Oct. 13, 2015, Hillary Clinton put the 5 million members of the NRA at the top of the list of enemies she is most proud of. This is unprecedented: On national television, a candidate for president…

Read more

Rebates from Liberty Safe up to $250 for The Well Armed Woman

I am thrilled to announce a very special offer for all The Well Armed Woman members and followers! Liberty Safe is offering up to $250 in rebates using our special TWAW rebate, just for you from Sept. 1, 2016 - through Dec. 31, 2016. Buy online and receive factory direct pricing When…

Read more

The Well Armed Women Hosts 3rd Annual National Leadership Conference

The Well Armed Women Hosts 3rd Annual National Leadership Conference SCOTTSDALE, AZ – August 25 - The Well Armed Woman [TWAW] Shooting Chapters nonprofit organization will hold its 3rd Annual National Leadership Conference in Jacksonville, Fla., from Sept. 30 to Oct. 2. Susan LaPierre, co-chair of the National Rifle Association’s…

Read more

Upside Down

When I was younger, I was a competitive gymnast. I am feeling like I used to feel when doing a floor exercise routine or an uneven parallel bar routine: upside down with everything spinning around me. I don't put myself upside down or flip through the air anymore, (Which would not only…

Read more

An Independence Day Message

Sadly, more terror attacks fill the airwaves and have us greatly concerned and pained to witness yet more unnecessary slaughter of innocent life. Our collective heart breaks for those lives lost and for the families and friends that are left behind in agony. I can only speak for myself, but…

Read more

The Well Armed Woman TODAY – It’s A Package Deal

Gun ownership is a package deal. There are a number of important things you take responsibility for when you are a gun owner. In this video, Carrie Lightfoot has a discussion about what it means to you. Subscribe to our YouTube channel for more videos Are you ready to become…

Read more

The AR15 – The Facts – Infographic

AR Rife Facts: AR does not stand for "assault rifle" or "automatic rifle". AR stands for "ArmaLite Rifle" and is often called a Modern porting Rifle (MSR). AR's shoot one round with each trigger pull s it is not a fully automatic rifle as many believe.

Read more

Friends, Fun and Firepower

Friends, Fun and Firepower is what happens when you get great friends together on a gorgeous spring day in the Arizona Southwest. Cheryl Todd of AZFirearms and Gun Freedom Radio, along with her husband Dan, made this day happen with their incredible variety of new and historic firearms!  In this video you will see…

Read more

Fashion & Firearms Concealed Carry Extravaganza

Published with permission from Women's Outdoor News Hundreds of women interested in concealed carry attended the Second Annual Fashion and Firearms … A Concealed Carry Extravaganza on Sat., March 5, at the Biltwell Event Center in Indianapolis. The event included nationally acclaimed speakers, self defense demonstrations and a fashion show. Melody…

Read more

It’s Time To Join-Up Ladies

Why is it important to you to carry a gun? My guess is that many of you answer this question with something like this: To protect myself against violence I refuse to be a victim To protect my children and my family I am my own first responder The police can’t…

Read more

A New Year, A New You

Here we are, in the first days of the new year and while I take a few days to recuperate from the whopper of activity this past year has brought, the most outstanding thing that stands out to me isn't the huge numbers of women coming into the TWAW family…

Read more

What to do

The atrocious terror attacks in Paris have me rattled. I must say that the cumulative effect current events is having on me is profound. Terrorism, the plague of political correctness, attacks on our Second Amendment rights, the US economy, the deterioration of our values as a country, lack of support for…

Read more

The Well Armed Woman Awarded GLOCK’S Safety Ambassador Award 2015

From GLOCK: "Congratulations to The Well Armed Woman, LLC. TWAW has been chosen as the 2015 GLOCK Safety Ambassador of the Year award for their support of GLOCK’s annual #SafetyPledge drive. We appreciate TWAW’s ongoing support for GLOCK's safety initiatives."   I am so darn proud of all of The Well Armed Woman across…

Read more

The Well Armed Woman OWB Holster Makes Industry Top 10 Holsters of 2015

July 22nd, 2015 by Danielle Breteau The American Shooting Journal, their readers, writers, graphics artists, sales rep’s — pretty much anyone under the AMSJ family umbrella — work diligently to pick the “who’s who” in the yearly TOP 10 awards. This month HOLSTERS Due the immensity of the shooting world, it was a very tough…

Read more

The 100 Most Influential Pro-Gun Rights Advocates – Newsmax

The 100 Most Influential Pro-Gun Rights Advocates By John Blosser   |   Monday, 13 Jul 2015 02:04 PM Newsmax is out with our list of 2015's 100 Most Influential Pro-Gun Rights Advocates.  The Department of Justice is reportedly launching a "final assault" against gun owners with more than a dozen new gun-related regulations…

Read more

Here We Go Again. Get Ready!

Sadly, we see another tragedy with a gun and the horrendous loss of life at the hands of a sick and hateful person in Charleston SC. Before the family and friends could even wipe the tears from their cheeks, people in positions of influence, such as the media and politicians,…

Read more

NSSF Summit – What Women Want

I have recently returned from Savannah GA and the 2015 NSSF Summit. The NSSF is the trade association for the firearms industry. It is here that the captains of the industry gather to discuss important issues and trends in the industry and look toward the future to work to grow…

Read more

Dana Loesch – Truly A Well Armed Woman

I had the chance to sit down and talk with Dana Loesch following her book signing at the NRA Annual Meetings and Exhibits in Nashville TN. I watched her sign hundreds of books, each one with a smile and a pose for photos. She had been on her feet for…

Read more

A Revelation

  I was very fortunate to be invited to participate in Beretta’s 1st Tactical Summit held at the elite Academi training facility in Moyock NC. Top gun industry writers from all over the country attended to get hands on training with the full line of Beretta tactical firearms. Just getting…

Read more

Love Is In The Air

Yes, love is in the air this month. Valentines Day reminds us to demonstrate the love we have for the special people in our lives with a special card, the traditional heart shaped box of candy, perhaps even a piece of jewelry. I have seen images on the internet that speak…

Read more

Top Facebook Posts on TWAW for 2014

Top Facebook Posts on TWAW We have had quite a year on Facebook together haven't we? I thought it would be fun and interesting to look at the top Facebook post from each month throughout the year. Here we go... You can click on each image to see the full…

Read more