Recently the news has been flooded with stories of the recent rise in the number of women purchasing handguns. The catchy headlines of “Chicks with Guns” and the undertones hidden in “Babes and Bullets” is totally missing the mark and minimizing this ever growing group of intelligent and empowered women.
Photos of pink guns flash across the screen as if it is some grand shopping spree. What is really happening is that smart and strong women are simply taking responsibility for their own self protection. This is a very serious issue. Just ask any women that has been assaulted, raped, or had their home invaded. If violence has not touched them personally, it has touched women they know.
Women are eager to learn how to handle guns safely and with confidence. This is evidenced by the fact that gun safety classes across the nation are filled to capacity with women. The male driven gun industry needs to be eager to learn how to meet the needs of these women as consumer demographics change. Pink is a nice color and makes for a very attractive gun or holster. However, the needs of women go much deeper than having pink. What women want is a gun they can be comfortable with, shoot proficiently, carry comfortably, and one that will do what it is meant to do, stop an attacker.
An educated, equipped, and empowered woman is a fierce force when attacked AND at the cash register.