TWAW In The News

Surprising New Data on the Female Gun Owner


The Well Armed Woman Releases Surprising New Data on the Female Gun Owner

Powerful insights into the female demographic

(SCOTTSDALE, Ariz.) – February 1, 2019–  The Well Armed Woman, the nation’s largest resource and social media community of women gun owners, releases new data on the mysterious female firearm and accessory consumer.

A recent survey conducted by The Well Armed Woman received four thousand entries yielding a 97% female response. Women ranged in age from 18 to more than 75 years of age.  All male responses were removed to gather pure female related data. The survey collected data on numerous topics including buying habits, gun purchases, concealed carry preferences and demographics.

“The response from thousands of women demonstrates the desire of the American woman gun owner to speak up and be heard by the firearms and shooting accessories industry. Women want the industry to see them for who they are, not whom the industry dictates them to be. I think the industry will be fascinated by the results.” Says Carrie Lightfoot, Owner of The Well Armed Woman, LLC and founder of The Well Armed Woman Shooting Chapters non-profit organization.


Highlights of the female purchasing data collected show that the more mature female makes up the majority of the female shooting community. This demographic also spends the most on firearms and accessories. 76.5% of respondents are between 36 and 65 years old with those in the 56- 65-year-old range representing the largest demographic at 33%.

When it comes to purchasing firearms and gear, women don’t hold back. 60% of women polled bought at least one handgun in 2018. 26% purchased more than two. The Well Armed Woman survey of 2017 showed women, on average, personally own 5.6 guns. Women aren’t just buying handguns, 26.39% of women polled purchased a long gun in 2018.

According to this poll, women 46-55 spent 37% of the nearly 6 million dollars spent on guns and gear in 2018. The lowest spending buying block were women ages 18-25. 68.75% of this group spending under $750.00 during the year.  Interestingly, women 65-75 years old made 1.4 Million or 23.31% of total purchases. It is important to note there are an estimated 20 million female gun owners in the United States.

Carrie’s Final Thoughts

“This is significant information for the industry, which generally tends to market to the younger female demographic. All female gun owners should be of interest and importance to the industry. It is important to note that the true purchasing power lies with the mature, everyday gun-owning woman.” Shares Lightfoot.

About Carrie Lightfoot

Carrie Lightfoot is the owner of The Well-Armed Woman, LLC and the founder and Chairwoman of the Board of TWAW Shooting Chapters Inc. a 501(c)3 Non-profit organization with 400 chapters in 49 states. She also is the principle of the Carrie Lightfoot Consultancy, assisting brands to effectively reach, market to and serve the female shooter. Carrie was elected to the National Rifle Association Board of Directors in 2018. Carrie is an NRA Benefactor Life Member. She is a published author and popular national speaker. Carrie is also a frequent guest in national media. She holds the following Firearms Instructor Certifications: NRA Certified Pistol, NRA Personal Protection in the Home, NRA Refuse To be a Victim, NRA Home Safety, USCCA Firearms Instructor and is a USCCA Training Counselor.


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