Ensure your marketing efforts reflect relatable imagery for women. If she can visualize herself partaking in an activity, chances are she’ll do her best to realize it.
Yes, women are different. There are noticeable physical differences we all know and see as soon as they walk through your door. However, there are additional and profound differences that are important to understand to earn their business.
The industry has progressed significantly in recent years, with some of the most prevalent myths about female gun owners debunked — you know, things like “women need and should carry a revolver” and “all women want pink guns.” Now, by and large, everyone reading this is “walking in the light;” if not, however, a quick search on Google will supply a plethora of educational resources for you to read and cast these myths aside.